Pros &Amp; Cons Là Gì

Online đoạn clip advertising is a medium that is most certainly here to lớn stay, but that does not mean that all marketers are convinced it is the best advertising medium available.

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While some markets are experiencing real growth in online đoạn clip advertising, others are remaining phối on their ways, claiming that clients prefer the traditional advertising methods that have been used for years. If you are among those who are still on the fence, then allow us khổng lồ present a các mục of online video clip advertising pros và cons that will help you make an informed decision.ProsCostThe biggest advantage khổng lồ using online đoạn phim advertising is the money that can be saved over using more traditional methods. There is no need lớn spend a fortune on prime time viewing slots, when the internet is always accessible và being viewed by someone. Real-time resultsThe data that can be viewed in real-time is almost limitless. Not only can you see how many people are viewing your ad at any given time, you can see where in the world they are located, how long they viewed it, and you can even get instant feedback on what they do & do not lượt thích about your campaigns. That is an incredibly powerful tool to have when planning future ads.Multiple formatsWhile we are using the word “video” as a blanket statement, online ads can be delivered in a variety of formats. Linear (pre, mid, & post-roll), non-linear, interactive, in-banner, are just a few of the advertisement options available lớn you.

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Because the costs are low, you can experiment with a variety of formats lớn find your best fit.PortabilityWith the never ending rise of mobile devices connected khổng lồ the internet, your ad now has the ability to lớn travel with the consumer. It does not matter where they go, as long as there is an mạng internet connection, they will be able to lớn see your ad.Global reachThere are a handful of countries where broadband is not available and nội dung restrictions are in place, but for the most part, your online video clip campaigns can span the globe. Create content that goes viral, and your global business can explode overnight.ConsAd SkippingSome of the most commonly used buttons online are the ones that allow users lớn skip the ad or simply close it altogether. Unless you create something that people want lớn watch over & over again, which is unlikely, you are going to be relying on people sharing your nội dung to get the word lớn spread.TimingYou need lớn think about your target market & plan your ads accordingly. If you are looking at attracting college age kids, your ad will be fruitless if it displays during school hours. Make sure your ad hệ thống supports some smart scheduling scheme so the ad is displayed at the right time.Improper PlacementThere are likely to lớn be certain types of sites where you do not want your ads to lớn appear, but controlling where they are shown depends on your ad distribution channel và for some channels, this can be a challenge.The wrong kind of dataWhile you can learn a lot about who is watching and when, calculating reach is a little more complicated. If you cannot show that your ad is reaching the masses và making a real positive impact, it can be hard lớn justify spending the money, even if it is less expensive than other forms of advertising. Therefore, make sure you collect and make decisions based on the right metrics.